KOCHI: The Christmas and New Year season is supposed to be one of the most important times for cinemas, as some of the big movies hit the screens in December every year.
However, after the Covid outbreak, there has been an increase in the number of viewers watching movies online through various OTT platforms.
In December 2020, theaters across Kerala remained closed due to the Covid situation. However, this time the theaters are open.
It’s a double treat for movie connoisseurs because theaters and OTT platforms offer them a wide variety of movies. One of the main attractions among OTT releases is Tovino Thomas star Minnal Murali, which will be released via Netflix on December 24th.
Superstar Dileep’s Keshu Ee Veedinte Nadhan will be released via Disney Plus Hotstar on December 31st while Joju George’s Madhuram will premiere via SonyLIV over the Christmas holidays.
In addition to direct OTT releases, three major movies released recently will also be present on OTT platforms.
Of these, Kurup from Dulquer Salmaan and Marakkar – Arabikkadalinte Simham from Mohanlal went live last week. By the end of this month, Suresh Gopi star Kaaval will also be released on the OTT platform.
Meanwhile, cinemas, which reopened last month after the second wave of the pandemic, also showed great films to entertain the masses.
Telugu superstar Allu Arjun’s Pushpa, in which Fahadh Faasil also plays a major role, has already been released in Kerala. Ajagajantharam, Meow, Kunjeldho and Djibouti will also be present on all screens in Kerala.
The Film Exhibitors United Organization of Kerala has decided to stop showing the films which started showing on OTT platforms after the theatrical release.
Cinemas, in accordance with the decision, stopped showing Kurup and Marakkar. There was an agreement between theater owners and producers that apart from direct OTT releases, movies that are theatrically released can only be screened on OTT 42 days after theatrical release.
However, in view of the pandemic, a consensus was reached between the parties to reduce the number of days to 30 until March 2022.