Saturday, May 21 2022

Louisiana entered its first float in the Tournament of Roses New Years Parade, building on what Lt. Gov. Billy Nungesser said has been a marketing boon since the state entered the parade of Macy’s Thanksgiving.

Nungesser said his tourism office tracked the equivalent of $ 15 million in media coverage of the state’s Macy’s Thanksgiving Day alligator tank. The investment in the Macy’s parade is $ 1.3 million for three years.

“We got him out of the park,” Nungesser said in an interview with USA Today Network. “We have recouped the investment 10 times. I still get calls. We have had media coverage in Hong Kong and around the world.”

He said his office had invested $ 700,000 for the Tournament of Roses Parade for one year with an option for two more years.

Louisiana’s Tournament of Roses float will feature moss-draped cypress trees, a Cajun fisherman in a dugout canoe, carved magnolias, pelicans, crayfish, crabs and powdered sugar-coated donuts.

A wrought-iron balcony and French Quarter-style lampposts will also be featured on Louisiana Tourism’s float, which will also feature Houma, Baton Rouge and Shreveport.

Macy’s alligator tank featured Lafayette and Natchitoches.

Nungesser said he wanted to market towns and cities in addition to Louisiana’s iconic city of New Orleans.

American Idol winner Laine Hardy and the Hot 8 Brass Band will perform mid-parade on a stage in front of the Louisiana tourist logo “Feed Your Soul”.

The float will also be adorned with 34,000 roses.

“As we open our doors to the world and compete with tourist destinations around the world, it’s important to think outside the box,” Nungesser said of Louisiana’s marketing efforts in the iconic parades.

He said more than 37 million viewers would watch the parade worldwide on TV and other platforms.

Greg Hilburn covers Louisiana politics for USA Today Network. Follow him on Twitter @ GregHilburn1.


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