Thursday, June 30 2022

The Raiders continue to be a hot ticket in the NFL resale market, although the cost of entry to Allegiant Stadium isn’t as high as it was a year ago. At the time, Las Vegas was to welcome fans to their new home for the first time, and prices were unusually high.

Still, the NFL in Las Vegas remains a relatively new concept, resulting in high demand. And when the schedule calls for the Raiders to host a former geographic rival on New Year’s Day, the game has the potential to be an “all-time” event relative to ticket prices.

The Raiders and 49ers face off Jan. 1 in Las Vegas. In a report by Daniel Kaplan of The Athletic, industry expert Patrick Ryan said demand for the game could lead to an unusual increase in the price of admission.

“Tampa at Dallas looks like an absolute monster of a game so far,” said Ryan, founder of ticket strategy company Eventellect. “And then the Las Vegas Raiders hosting the 49ers feels like it’s going to be one of those, you know, kind of all-time games in terms of ticket prices.”

The cheapest ticket to the New Year’s Day in Vegas game is currently trading at $549 on Stubhub.

The overall average cost of a Raiders ticket in the resale market is $436.

Since Las Vegas is the entertainment capital of the world, the unofficial benefit of having tickets to this game is the New Year’s Eve party. This alone will likely drive demand for tickets.

But the Raiders and 49ers also have an old geographic rivalry, dating back to the Raiders’ days in the Bay Area. It’s a bit of an odd rivalry, with many players from years past saying he lacks the sizzle on the pitch. The teams are not in the same conference and the games often meant very little for the standings.

The teams stopped playing preseason games in 2011 after a double shot in the Candlestick Park parking lot. It was the culmination of multiple incidents between fans throughout those years.

Those tensions eased, at least somewhat, with the 49ers hosting the Raiders at Levi’s Stadium in last year’s preseason. It was the first time the teams had met in such a game since the series was suspended.

Kansas City Chiefs free safety Tyrann Mathieu (32) tackles Las Vegas Raiders tight end Darren Waller (83) during the first half of an NFL football game on Sunday 14 November 2021, in Las Vegas.  (AP Photo/David Becker)

However, every fanbase has a long memory, and that’s part of the magic formula that could generate “all-time” ticket demand. Another factor is that the Raiders and 49ers are coming off strong campaigns and are hoping to add a Lombardi trophy to their collection.

New Year’s Eve football in Las Vegas is undoubtedly the main attraction. Any fan would pay extra for it – Raiders fans included.

But if the Raiders are firmly in contention by Week 17, the resale market could suffer from a shortage of available seats as season ticket holders may prefer to enjoy the Las Vegas party themselves.


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